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About Us: Mission
The Office of Communications and Marketing exists to develop and oversee implementation of a comprehensive strategic marketing program for the University of Louisiana at Lafayette and to publicize the university through its role as the official liaison with local, state and national news media. Communications and Marketing is also responsible for marketing and promotion of Ragin' Cajuns® athletics.
Communications and Marketing promotes UL Lafayette through:
  • print media;
  • publications;
  • printed materials;
  • broadcast media;
  • video production;
  • special events;
  • community awareness projects;
  • a licensed merchandise program;
  • a visual identity program; and
  • athletic promotions.
The staff is responsible for:
  • identifying and preparing news stories and public service announcements;
  • developing and maintaining positive media relations;
  • supporting other departments in the promotion of offerings and accomplishments;
  • planning and hosting news conferences; and
  • managing visual identity and promotions.
The Office of Communications and Marketing produces:
  • "La Louisiane", a biannual, full-color magazine with a circulation of about 70,000;
  • "Alumni Accents", the UL Lafayette Alumni Association's newsletter;
  • "Legisletter", a newsletter for legislators;
  • "University Avenue" and other video news releases; and
  • University-related videos.

Document last revised Wednesday, August 5, 2009 11:37 AM

Copyright 2003 by the University of Louisiana at Lafayette
Communications and Marketing · Martin Hall Room 319
Post Office Box 41009, Lafayette LA 70504-1009, USA
337/482-6397 · 337/482-5908 (fax) · prns@louisiana.edu