Home Search Index A-Z Contact Us Portal
News About Us Academics Student Life Library Research Athletics
University of Louisiana at Lafayette Public Relations & News Services
     
Prospective Students
Current Students
Alumni, Donors & Friends
Visitors
Faculty & Staff
Go to our new site at louisiana.edu
news | for media | about us | la louisiane | faculty assistance | logos & licensing
 
Logos and Licensing: FAQ
 
 As the University of Louisiana at Lafayette continues to grow and make its mark in academics and athletics, so does its name and image.

The spirit and traditions of UL Lafayette and the Ragin' Cajuns® are becoming known across the nation through the accomplishments of both the university and its alumni. So, it's more important than ever to represent UL Lafayette's image appropriately.

The university's licensing program was created just for that purpose - to positively promote UL Lafayette, while protecting its trademark rights. Through the program, over 150 licensed manufacturers produce quality products which support UL Lafayette. Made available to a wide audience, these products enhance and increase positive recognition of the university.
 
What is trademark licensing?
What is a licensing program?
What are the benefits of a licensing program?
Who administers the UL Lafayette licensing program?
Who needs a license?
How does a manufacturer become licensed?
How are products and artwork approved?
What is CLC?
Who is a licensed manufacturer of Ragin' Cajuns merchandise?
Who is a retailer of Ragin' Cajuns merchandise?
 
What is trademark licensing?
Trademark licensing is the act of granting another entity the right to use a trademark, name or a design on a product or service. UL Lafayette grants this right to manufacturers that complete the licensing process administered by Collegiate Licensing Company. Only licensed manufacturers can legally produce UL Lafayette merchandise, including items produced exclusively for the university.

RETURN TO TOP
 
What is a licensing program?
Initiated in 1988, the licensing program requires manufacturers to enter into an agreement with the university to produce approved products bearing UL Lafayette's name or trademarks. The program allows UL Lafayette to manage its image through the use of its name and trademarks.

RETURN TO TOP
 
What are the benefits of a licensing program?
Besides providing a mechanism to manage UL Lafayette's image, the licensing program increases consumer access to UL Lafayette products and enables the university to share in the benefits of retail sales through royalties, a small percentage of revenue generated by the sale of an item. In addition, the program increases access to national and local manufacturers who sell their products across the United States, broadening UL Lafayette and Ragin' Cajun recognition.

RETURN TO TOP
 
Who administers the UL Lafayette licensing program?
The program is administered by the UL Lafayette Office of Communications and Marketing, along with UL Lafayette's licensing agent, Collegiate Licensing Company.

RETURN TO TOP
 
Who needs a license?
Any entity producing products with the UL Lafayette name, trademarks or nickname must become licensed, regardless of whether the entity is selling or donating the product. The UL Lafayette Office of Communications and Marketing maintains a list of all licensed manufacturers which can be accessed by calling (337) 482-6397 or visiting the office in Martin Hall, Room 319. Under licensing program guidelines, products can only be purchased from licensed manufacturers.

RETURN TO TOP
 
How does a manufacturer become licensed?
Manufacturers become licensed through a process administered by Collegiate Licensing Company. Obtaining a license gives manufacturers authority to use UL Lafayette's name, nickname and trademarks in approved designs for a minimal fee. Manufacturers wishing to become licensed should contact UL Lafayette's Office of Communications and Marketing at (337) 482-6397.

RETURN TO TOP
 
How are products and artwork approved?
All uses of the UL Lafayette name and trademarks must be approved by the UL Lafayette Office of Communications and Marketing. Requests for approval should include a written explanation of the use of the UL Lafayette name or trademarks, along with a visual representation of how the name or trademarks will appear on the product. This information should be submitted to the Office of Communications and Marketing in Martin Hall, Room 319. It is important that all products and artwork be approved to assure quality and consistency of the university's image.

RETURN TO TOP
 
What is CLC?
Collegiate Licensing Company is UL Lafayette's licensing agent. The company has managed the program since 1989 and is the leader in the collegiate product market. CLC has over 180 clients, including colleges, universities, bowl games, athletic conferences and the NCAA. Manufacturers wishing to become licensed can contact a CLC representative at the following: University Services Coordinator
The Collegiate Licensing Company
290 Interstate North, Ste. 200
Atlanta, GA 30339
Phone (770) 956-0520
Fax (770) 955-4491
www.clc.com

RETURN TO TOP
 
Who is a licensed manufacturer of Ragin' Cajuns merchandise?
You can download the list of licensed manufacturers

by company name (PDF)
by product category (PDF)

RETURN TO TOP
 
Who is a retailer of Ragin' Cajuns merchandise?
A list of retailers is available.

RETURN TO TOP
 
 

Document last revised Wednesday, August 5, 2009 1:14 PM

Copyright 2003 by the University of Louisiana at Lafayette
Communications and Marketing · Martin Hall Room 319
Post Office Box 41009, Lafayette LA 70504-1009, USA
337/482-6397 · 337/482-5908 (fax) · prns@louisiana.edu