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From left: Ken Ardoin, UL Lafayette's interim vice president for University Advancement; Angie Schaubert, Tabasco's senior manager of Brand Sales; Matt Tarver, UL Lafayette's assistant director for Trademark Licensing; and Cecil Hymel, Tabasco's vice president of Administration.
|A ‘TWO HOT’ SPICY COMBO: UL LAFAYETTE AND TABASCO®
| The University of Louisiana at Lafayette and Tabasco® are a spicy combo. Representatives from the university’s Office of Communications and Marketing and the world-famous pepper sauce company announced a new “Two Hot” partnership.
“ Marketing these two brands is a natural fit,” said Ken Ardoin, vice president for University Advancement at UL Lafayette.
Matthew Tarver, assistant director for Trademark Licensing at UL Lafayette noted that Tabasco® and UL Lafayette have been neighbors for more than a century. “This relationship signifies the sense of community that the Acadiana region has become known for.”
The partnership has produced two co-branded logos. One features Tabasco’s iconic pepper sauce bottle tipping over, enabling the red peppery mix to form the words “Ragin’ Cajuns.” The other features the words “Two Hot,” along with Tabasco’s and UL Lafayette’s marks. Lisa and Kevin Prejean, owners of the award-winning Prejean Creative design firm, developed both logos.
“ Two paragons of excellence from south Louisiana – Tabasco® sauce and the University of Louisiana at Lafayette – have cooperated over several years with spectacular results. McIlhenny Company's partnership with the university has evolved
from a relationship centered largely around culinary scholarships to a multifaceted effort that includes marketing, merchandising and sports sponsorships,” said Cecil Hymel, vice president of Administration.
“ McIlhenny Company believes in supporting and teaming with institutions of higher learning like UL Lafayette in part because universities play such a critical role in human resource development.”
Merchandise with the co-branded logos can be found in the Country Store on Tabasco’s website at www.tabasco.com. Items with the new logos can also be purchased at Albertson’s, Follet’s The Bookstore, Louisiana Hot Stuff and University Bookstore.
About UL Lafayette
The University of Louisiana at Lafayette is the second largest university in the state, with over 16,000 students. It’s a public institution that awards bachelor’s, master’s and doctoral degrees. It includes diverse offerings from the humanities to scientific research and leads the nation in areas like computer science, biology and nursing. Its student-athletes – Louisiana’s Ragin’ Cajuns – compete in NCAA Division I, the highest level of collegiate competition.
Document last revised Friday, August 27, 2010 10:11 AM
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