Paper & Ink
Typeset vs. TypewrittenReasons to have your job typeset:
Typeset materials are read 27 percent faster according to studies.
A survey conducted among 300 professionals showed typeset materials to be more believable. The group consistently ranked typeset material to be more credible, persuasive and professional than non-typeset materials. There is a strong expectation on the part of most of today's population that, if it's typeset, it's probably important.
New jobs that do not require designing, or reprints that require corrections are routed directly to Composition. Here, the copy provided by you is composed and formatted. You are then contacted to review a proof by carefully proofreading and marking any changes directly on the copy. Once the job has been routed through Layout and/or Camera, charges for any additional corrections increase, reflecting the cost of time and materials as plates and mechanicals must be re-shot, re-stripped and re-plated.
You will save time and money if you submit your materials typewritten on 81/2 x 11" paper. You may also submit copy on a CD, Zip or 31/2" diskette accompanied by a complete print out of the copy saved on the diskette. Please number each page and clearly mark preference for paragraph indentations, extra spacing, etc. on your hard copy.
Mark for bold type, caps, underlines, italics, etc. Please do not write notes to the typesetter in pencil. They are hard to read and easily missed. Use the margins for instructions, your ideas, or other needed information. Use a RED pen for these notations as well as for marking your proof. Be clear and concise in what you are trying to convey to the typesetter. If room does not permit, simply put a reference number by the text and type the information on a separate sheet of paper.
The manner in which you submit your material is clearly reflected in the finished product.
Our capabilities also extend to a variety of desktop publishing services, brochures, flyers, posters and other publications which can be created using our publishing programs such as PageMaker, QuarkXPress, Illustrator and Photoshop. We are able to accept certain diskettes and transfer them into our programs for formatting. Contact Printing Services for more information at 482-6343.
Designing with Type
36 24 18 14 10 8
Set Solid - The term set solid means to set 10 point type with 10 points of leading, 12 on 12, etc. Sans serif type should never be set solid.
2 Points of Line Space - This is 12 point type with 14 points leading. This leading is most commonly used.
of Line Space
- This is 12
(flush right and left)
Centered - (Ragged right and left)
Ragged Right - (flush Left)
Excellence in typography is the result of
nothing more than an attitude.
Its appeal comes from the understanding used in its planning;
the designer must care.Ragged Left - (flush right)
Excellence in typography is the result of nothing more than an attitude.
Its appeal comes from
the understanding used in its planning;
the designer must care.
(several lines indented around a photo,
graphic or large letter)
Document last revised
Friday, September 10, 2010 11:59 AM