Paper & Ink
routed to the design area consist of new jobs that
have never been printed before, or jobs that are
to be revised to create a new look. Keep in mind that designing requires
additional time in the overall delivery of the finished publication.
Printing Services is creative
and versatile with a wide selection of formats and sizes to develop a printed
piece tailored to a particular need. Brochures, newsletters, directories,
handbooks, posters, flyers and calenders are just a small variety of the
design capabilities we offer.
Design in printing
involves total planning of the publication. To achieve the most effective
result, each element of the printed image should complement the other.
These elements include type style, format, paper stock, ink, artwork and
binding. Often compromised by budget and schedule constraints, the design
selection culminates not only from a knowledge of the elements of design
but also from a basic understanding of the printing process and costs.
Consulting with our staff
during the design stages of publication will allow useful input and creative
ideas to be incorporated that will greatly enhance the quality and effectiveness
of your final printed piece. By using Printing Services in the early stages
of development, time and cost saving tips can be suggested.
dimensions of your publication to suit the purpose of the job (refer to
the section on Content, Paper, Ink).
A dummy, a sketch representing
the finished product, shows the printer exactly what goes where.
Remember to plan the
proportions within the page, allowing for margins.
Captions and by-lines
for illustrations and photographs should be differentiated from the text
copy by setting the type one or two sizes smaller, italics or in small
caps (when there are few words). By-lines should be set with the captions
or in extremely small type to avoid distracting the reader's attention
from the art.
REMEMBER -the graphic image created by the typography,
illustration, style, color and paper must relate to the content of the
text in order to create an effective publication.
should be black and white glossy prints - with high contrast (black blacks
and white whites). Halftone negatives can be produced from color photos
and Poloroid(R) pictures, however,
quality will be sacrificed. Slides are recommended
for four-color printing jobs while prints are desirable for black and white
printing. Our staff can assist you in selecting the best reproducible photos
for your publication during your project consultation.
Do not write on
the back side of photographs with ballpoint pens; this produces marks on
the face of the photograph that may show up in the halftone. Paper clips
should not be attached to the photos as they cause indentations or scratches
that will reproduce.
Document last revised
Friday, September 10, 2010 11:45 AM
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Printing Services, P.O. Box 43050, Lafayette LA 70504-3050
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